生态旅游发展的5个成功要素包括:1)一体化发展;2)规划与循序渐进的发展;3)教育与培训;4)当地利益最大化;5)评价与反馈等。遴选国内外较为成功的25个生态旅游发展案例,定量分析这些案例的5个成功要素及24个发展战略,帮助认清目前生态旅游发展中存在的问题,如生态旅游发展未与当地的社会、经济、文化及环境发展一体化;缺乏较为完善的生态旅游规划与管理方案;缺乏有效的与生态旅游成功发展相关的教育与培训机制、方案、纲要;没有充分重视当地居民的利益;缺乏有效的生态旅游效应评价与信息反馈机制。
Ecotourism is a form of tourism which focuses on contributing to the preservation of natural and cultural resources and promoting economic contribution to local communities.Certain factors have been identified in the literature to optimize both preservation and economic contribution,while the strategies to accomplish these factors have not been defined.In this paper,five success factors in ecotourism development (i.e.an integrated approach,planning and developing in proper sequence,education and training,maximizing local benefits,and evaluation and feedback) were analyzed and identified with the strategies described under each factor.The results indicated that success factors should be reevaluated and identified using an ecosystem management approach which puts the health of the environment as the foundation of tourism development.Standards need to be set and then strategies assigned to maintain standards for environment preservation and economic well-being.The conclusion of the qualitative analysis will be helpful to realize the defectives in the ecotourism development.