The implementation of the rural revitalization strategy relies on a perfect support and guarantee mechanism,in which the government plays a leading role,supported by market forces and,more importantly,the main role of farmers.To this end,the process of rural revitalization requires the construction of a trinity development mechanism of “active government + effective market + subjective farmers”.The development of Lujia Village in Anji County,Zhejiang Province is a vivid practice of the concept of “clear water and green mountains are mountains of silver and gold”.By making full use of the policy dividend and the collaborative development of multiple subjects,a new industry focusing on agricultural production and leisure and holiday tourism has been created.From the perspective of its development process, government policy support has leveraged the village’s dormant resources and promoted the transformation of resources into assets;market forces have come to the countryside to operate the village’s resources,promoting the marketization of operations and driving more capital to the countryside;government support and market forces have worked together to stimulate the subjectivity of farmers, and the main role of farmers in industrial development has promoted the equalisation of returns,thus promoting the prosperity of farmers’ lives.Further analysis of the development of Lujia Village shows that the consistent development philosophy of the government is the fundamental guideline for the development of the village;the developed county economy is the economic basis for the capital to go to the countryside and the return of talents;and the awakening and play of farmers’ subjectivity requires the drive and guidance of leaders.