Conventionally, architects are somewhat tardy when inviting engineers to join their projects. By only introducing consulting engineers to participate in the later stages of the design process, engineers are commonly assigned a fixing role. This provides little opportunity for creative engineering solutions at the generative stage. Optioneering, a new business management model, however, offers the possibility of a new collaborative method for interaction between designers and their partners. Dominik Holzer and Steven Downing describe how a research project between the Spatial Information Research Laboratory (SIAL) at the Royal Melbourne Institute of Technology (RMIT) and the engineering firm Arup investigated the capability of this new form of collaboration. Copyright © 2010 John Wiley & Sons, Ltd.