Against the backdrop of the rapid development of new media technologies, traditional popular science journals are facing severe challenges such as reader diversion and a decline in advertising revenue, while also embracing development opportunities in expanding communication channels and innovating content forms. This paper takes Natural History magazine as the research object and outlines its practical paths in new media communication and operational innovation. The study finds that Natural History has achieved a dual improvement in brand influence and economic benefits through a collaborative development model:on the one hand, it relies on the content advantages of the print publication to cultivate new media IPs; on the other hand, it enhances the circulation of the print publication through new media, forming a virtuous ecological cycle. The research conclusions can provide a practical reference for the integrated development of traditional popular science journals and supplement empirical cases for theoretical research in the field of popular science communication.