This study takes as its starting point John Frow's essay ‘Toute la Memoire du Monde: Repetition and Forgetting’ in his book Time and Commodity Culture (1997 Frow, John. 1997. “‘Toute la mémoire du monde: Repetition and Forgetting.’”. In Time and Commodity Culture, 218–246. Oxford: Oxford University Press.  [Google Scholar]), which argues that the often used distinction between oral organic memory and inorganic literary memory is false and that all memorial work is a techne in which selection is made from an archive of memorabilities in accordance with contextual desires – or ideologies. This essay looks at the very varied ways of remembering Robin Hood from the fifteenth century to the present and shows how they operate in contextual terms.