A procedure for producing 9,10-diiodoanthracene that is an alternative to the known procedure is described. The spectra of absorption and fluorescence in hexane, carbon tetrachloride, and polymethylmethacrylate are measured at 22°C. The quantum yield of undegassed liquid solutions in hexane and carbon tetrachloride in excitation at the maximum of the 0←0 band is practically the same and is equal to 0.018. In excitation in shorter-wave vibrational bands, it is different for different solvents and decreases noticeably as the frequency of the exciting light increases. The decrease in the yields is explained by the existence of a fast nonradiative process from hot (Franck-Condon) vibrational S₁-states capable of competing with vibrational relaxation. A possible scenario of this approach is discussed. Institute of Molecular Physics, National Academy of Sciences of Belarus, 70, F. Skorina Ave., Minsk, 220072, Belarus. Translated from Zhurnal Prikladnoi Spektroskopii, Vol. 66, No. 2, pp. 197–200, March–April, 1999.