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会展是具有巨大的直接经济效益和拉动性很强的产业经济形式。改革开放以来,会展业作为一种新型产业,在福建经济发展过程中有着越来越重要的意义。本文结合SWOT理论来分析福建会展业的现状,找出目前存在的问题,并对福建会展业的发展提出一些建议。
Exhibition industry is a form of industry economics that brings great economic efficiency and gives a great push to the economic growth.Since the reform and opening-up,exhibition industry as a new form of industry plays an increasingly important role in the development of Fujian＇s economy.This paper will analyze the present situation and problems existing in exhibition industry,and then puts forward some suggestions to the development of Fujian＇s exhibition industry based on SWOT theory.