目的解决旅游文化产品设计的创新问题。方法分析现有旅游文化产品设计的不足,解读成功案例的创新之处,以产品设计中嫁接、组合、重塑和变异等创新方法为基础,结合旅游产品的传承性、民族性、地域性等特点,从产品的功能、技术、外观以及理念等方面论述适合旅游文化产品开发的创新方法。结论将旅游文化产品的设计研发引向保护、传承和发展创新相结合的道路。
It aims to solve the innovation problems of tourism culture products design. It analyzes the lack of the existing tourism culture product design,interprets the innovations of successful cases,based on the innovative methods of grafting,combination,remodeling and variation in product design. Combined with the characteristics of inheritance,nationality and regionalism of tourism culture products,the innovation methods of the tourism cultural products design are discussed from the perspective of function,technology, appearance and concept of products. Guide the tourism cultural products design to the way of combining the protection, inheritance and development.