知识与财富的链接
基于学术期刊微信公众号头像的调查情况,总结并分析学术期刊微信公众号头像选择与设计中存在的问题.学术期刊微信公众号头像主要取自于4个方面:期刊封面、独立设计的logo、刊名和主办单位标志.分析了以上4种情况的利与弊.认为学术期刊微信公众号头像的设计与选择应体现品牌,删繁就简,美感与艺术并存,并在一定时期内保持稳定.
By investigating the avatars of WeChat public accounts for academic journals,this paper analyzes the problems in selecting and designing avatars.The avatars of WeChat public accounts for academic journals originate mainly from journal cover,a new logo,journal title and the badge of a university or an institute.We suggest that the avatars of WeChat public accounts for academic journals should be distinctive,simple,artistic and stable.
