知识与财富的链接
为了对我国商业、服务业用语使用水平的提高和研究提供一定的指导和帮助,从语用角度分析了蕴含在服务者与消费者交际过程中的商业、服务业用语中的说服性。服务者通过对合作原则的遵守,有助于对消费者产生良好的认知效果、情感效果和积极的行为效果,最终达到说服目的。
The purposes of this paper are to provide guidance and direction to study and improve the language in commerce and service sectors to some extent.This paper is a pragmatic study of persuasiveness of language in commerce and service sectors, which is widely used in the communication between servers and consumers. By taking the cooperative principle, servers can easily transfer three communicative effects, cognitive effects, emotional effects and psychomotor effects, to consumers and complete their aims of persuasiveness ultimately.