Several studies have shown that participants, without a deficit in face recognition, give an increased skin conductance response (SCR) to familiar faces when presented subliminally, hence suggesting covert recognition of these faces. In the experiment presented here we manipulated familiarity and attractiveness and tested whether participants distinguished between faces for these variables when presented too fast to allow conscious recognition. Three sets of faces were presented: famous attractive; unfamiliar attractive; and unfamiliar less attractive. SCRs were the same for each category of faces whether presented subliminally or supraliminally, and were the same for attractive faces, whether famous or unfamiliar; however, SCRs differed between the attractive and less attractive faces. The findings support those of Stone et al (2001 Cognitive, Affective and Behavioral Neuroscience 1 183-191) and suggest that higher SCRs to famous faces are not necessarily due to covert recognition, but may be a response to the positive affective valence of the stimuli.