Behavior Event Interview was used to study a competency model on senior managers in Chinese Communication Enterprises. The results were as follows: a. No significant difference was found between the protocol length of outstanding and average managers. Frequencies of occurrence of most competencies was correlated significantly to protocol length; however few average scores and maximum scores were correlated significantly to protocol length. It seemed that using average score in coding was more suitable. b. G coefficient based on the Generalization Theory showed that the two coders coding were consistent. c. Study on the criterion sample showed that a competency model of senior managers in Chinese Communication Enterprises included: influence, organizational commitment, information seeking, leadership, achievement orientation, interpersonal understanding, initiative, customer service orientation, self confidence, and staff development.