The translation of tour guide presentations to foreign tourists, rarely discussed so far, is special in terms of text type, criterion, purpose, principle, and strategy. Text type features a combination of informative, expressive and vocative texts. Translation of such a text is characterized by a specific orientation but disadvantaged by inadequate cultural equivalents and excessive poetic expressions. As the interpretation of a tourist guide aims at achieving an "on-the-spot-effect", its criterion is focused on being "professionally colloquial" and "readily comprehensible". The effectiveness of this type of translation involves the use of corresponding cultural and linguistic equivalents with the assistance of foreshowing, follow-up explanation, illustration and other strategies.